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Tessa Barton and Cole Herrmann lived in a 250-square-foot New York studio apartment, with a showerhead that spit brown water and a radiator capable of giving second-degree burns. She and Herrmann, a software engineer, realized they could bottle up her aesthetic into pre-made photo filters and sell them. That idea is now Tezza, a Los Angeles-based company that makes collage kits, apparel and its claim-to-fame photo editing app. Barton and her photo collage wall, in the couple's New York studio apartment. Tezza is best known as a photo editing app, currently ranking between competitors Lightroom and VSCO on Apple's app store.
Persons: Tessa Barton, Cole Herrmann, You'd, , Herrmann, Tezza, Barton, we'd Organizations: CNBC, University of Utah, Urban Outfitters, New, Adobe Locations: York, Los Angeles, New York, Barton
With an Instagram audience of 1.2 million followers, a popular photo-editing app, and now a magazine, Tessa Barton — better known by her moniker Tezza — is building a media empire. The Tezza app, similar to photo-editing tools like Adobe's Lightroom or VSCO, announced this week that it had surpassed 20 million downloads and has about 2.5 million monthly active users. Turning social media followers into app usersGrowing an audience on social media helped the two cofounders build and grow the app. Barton's latest world-building play took place during New York Fashion Week in September, where the influencer launched a new magazine: Tezza Magazine. Its content pulls from brands Barton has collaborated with or admires, as well as art created by Tezza app users.
Persons: Tessa Barton —, Barton, Cole Herrmann, Tezza, Puss Puss, Sydney Bradley Organizations: New York, Tezza, V Magazine Locations: New York, New
Insider is highlighting 17 female founders of popular startups, like Hashtag Pay Me and Roster. These trends have created a difficult climate for women founders in the creator economy, most notably first-time entrepreneurs who are actively fundraising. "The creator economy is largely influenced and run by women but creator-economy startups — especially startups that have received funding — are all run by men," she said. Insider is highlighting 17 women founders who have launched successful startups that are helping remedy problems in the creator economy. Here are 17 women founders within the creator economy, listed alphabetically by company:
Total: 3